CVM Minibuses are one of the UK’s leading minibus lease hire companies – supplying schools and other organisations throughout the south of England.
We were asked by CVM to come up with a new ad campaign to give them stand out from their competitors. Until now, CVM’s adverts were mainly price-led and blended in with all of the competition. We decided to take a different approach. We began to think about where minibuses enabled schools to go, how they opened up a new world of opportunity for kids and the many adventures they could go on. From that, the strap line ‘Just Add Adventure’ was born.
Since rolling out the ad campaign, CVM have seen an steep increase in enquiries and bookings.